MMS Physicians Approve Guidelines for Professional Use of Social Media

The Massachusetts Medical Society’s chief policy-making body this weekend approved a sweeping set of principles and guidelines for physicians who wish to utilize social media for professional purposes.

The 12-page report states that a “carefully planned and professionally executed participation in social media by physicians is appropriate, and can be an effective method to connect with colleagues, advance professional expertise, educate patients, and enhance the public profile and reputation of our profession.”

The report includes:

  • An overview of the concerns that may have made physicians slower to adopt social media than other professionals
  • The benefit patients have derived from social media
  • The successes of physicians who are active social media participants, such as Kevin Pho and Bryant Vartabedian, and the potential benefits of broad physician participation
  • Suggestions on how physicians can get started in social media, with recommendations on best practices

The guidelines were developed by the members of the MMS  Committee on Communications and will be disseminated to the Society’s membership. The report also asked the Society to explore the possibility of sponsoring Continuing Medical Education activities on the topic..

Read the guidelines and download the full report.

  1. […] MMS Physicians Approve Guidelines for Professional Use of Social Media The 12-page report states that a “carefully planned and professionally executed participation in social media by physicians is appropriate, and can be an effective method to connect with colleagues, advance professional expertise, educate patients, and enhance the public profile and reputation of our profession.” […]